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AI website widget

Live chat, AI, calls and tracking in one widget.

Bortex turns website traffic into real conversations: visitors open the chat, the AI assistant replies immediately, the admin steps in from the dashboard and can also invite the customer to a call.

Activate the widget Read the full guide
1 JavaScript snippet to install on your site
Live online visitors visible in the dashboard
AI automated replies, FAQs and business context
Call call invitations and direct browser support
From traffic to contact

Every visitor becomes a manageable conversation.

The Bortex widget does more than display a chat window. It connects website, dashboard, AI, notifications, calls and tracking in one flow: see who is online, understand where they came from, reply, save the lead and measure the events that matter.

Live chat Automated AI Video calls Push notifications Event tracking Shopify
Bortex widget customization with colors, position and messages
The widget can adapt to the brand: position, colors, icon, avatar, opening messages and chat behavior.
Admin features

What an admin can do with an online visitor.

From the Bortex dashboard, the admin does not wait for an end-of-day report. They work with the visitor while the visitor is still on the site.

01

See live visitors

The table shows visitor, token, domain or current page, country, city, online status and time since the last activity.

02

Open the visitor chat

Clicking the row opens a conversation window with history, message input and real-time updates.

03

Manage multiple chats at once

Windows can stay open, be brought forward, minimized, restored or closed.

04

See when the visitor is typing

The typing indicator shows when the customer is replying, with live updates in the admin chat.

05

Invite to a call

The admin can generate a call link, send it to the visitor, open the room and copy the join link.

06

Enable calls from the widget

The visitor can see the "Call operator" option only when the admin enables it for that conversation.

07

Answer incoming calls

When the visitor calls, the admin receives a popup with ringtone and can answer, reject or let the request expire.

08

Save the lead

From the chat menu, the admin can save the visitor's name, email and notes to find them again among saved users.

09

Receive notifications

New messages, missed calls, call rooms and offline communications enter the dashboard notification system.

Installation and setup

One widget for every website, domain or store.

From the Widget page you can create multiple widgets, assign a name, connect the authorized domain, copy the snippet and preview desktop or mobile before publishing.

Create the widget

Set name, domain and, when available, the automatic Shopify connection.

Copy the snippet

The code uses `loader.js` with API key and widget ID, so the site loads the correct configuration.

Customize experience and AI

Configure style, messages, FAQs, notifications, quick buttons and mobile behavior.

Measure and intervene

See live visitors, tracked events, conversions and conversations directly in the dashboard.

JavaScript snippet to install the Bortex widget on the site
The snippet connects the site to the Bortex dashboard without complex installs or mandatory plugins.
Widget and conversion

Do not wait for the visitor to look for contact.

The widget can invite, guide and reply even before human intervention. The features are designed to reduce abandonment and increase qualified contacts.

AI

Automated replies

The assistant replies in chat with the name, tone, colors and messages configured by the brand.

FAQ

Clickable FAQs

The admin creates predefined questions and answers: the visitor opens them as quick buttons in the chat.

IN

Invitation messages

A bubble next to the widget can appear after a configured delay to encourage opening the chat.

WB

Welcome and follow-up

The chat can open with an initial message, a custom sender and quick questions.

P

Web push

The widget can request notification permission and the admin can receive alerts about new visitors or messages.

M

Mobile fullscreen

On smartphones, the conversation can fill the screen with optimized input and actions.

Bortex dashboard with statistics, analytics and operational panels
The dashboard brings together chat, online visitors, statistics, event tracking, charts and panels filterable by domain.
Tracking e analytics

Understand what happens before the request.

The widget also loads remote tracking. The dashboard uses these events to show counters, breakdowns and details by domain, tracker, pages and countries.

Page load Click CTA click Link click Download Scroll depth Form submit Form abandonment Session duration Exit intent Returning user Network status
Shopify and e-commerce

The widget can become a salesperson for the store.

For Shopify, Bortex recognizes the store, connects the widget to the domain, enables e-commerce tracking and can show contextual AI replies. When the customer has a question about a product, shipping or order, the chat becomes an assisted sales point.

S1

Shopify widget creation

The Widget page detects Shopify installations and can automatically fill domain and source.

S2

Connected tracking

The Shopify connection can activate store tracking and show dedicated badges in the dashboard.

S3

Replies and cards

The chat runtime supports product cards, service cards and availability when the AI returns structured data.

Chat experiences

Products, calls and contextual invitations inside the widget.

For e-commerce, consultants and local businesses, the chat can become the place where visitors see products, ask for support and are guided at the right moment. This section shows visual use cases for commercial communication.

Bortex Fashion
I am looking for an elegant dress for dinner.
I found three options that match what you are looking for.
Elegant dress shown in the product carousel
Satin dress EUR 89
Fashion look shown in the product carousel
Black blazer EUR 119
Fashion accessory shown in the product carousel
Clutch EUR 49

Product carousel in the AI reply

The chat can show product cards with image, name, price and action. Useful for Shopify and online stores that want to recommend items without taking the customer out of the conversation.

Live support
I would like to talk to someone before ordering.
Call Call invitation

The operator is inviting you to join directly from the browser.

Dashboard admin Open chat, send messages, generate a call link, save the visitor's name, email and notes.

Call and direct contact

The admin can invite the visitor to a call, answer incoming requests and save the contact as a lead. The chat becomes an assisted sales channel.

Coming soon We have the dress you are looking for. Open the chat and see the picks selected for you.
AI

Contextual invitation popup

The next evolution can show proactive messages tied to visitor context: viewed category, searched product, time on page or purchase intent.

AI outfit try-on
Can I see how this dress would look on me?
Upload a photo and I will prepare a realistic preview.
Customer photo uploaded for AI outfit try-on Customer photo
Selected dress for generating a worn preview Chosen dress
Premium coming soon Generate the preview with the dress worn Feature designed for fashion and retail: the customer uploads a photo, chooses the item and receives a visual simulation.

Customer photo and generated outfit

Premium feature coming soon: visitors will be able to upload a photo and see a generated preview with the selected dress. Useful for increasing trust and desire before purchase.

Plans

Start free, scale as the site grows.

The free plan lets you test the widget on real traffic. Premium unlocks higher volumes, more widgets and features without operational limits.

Feature Free Premium
Visitors and chat For starting on small sites For traffic and operating teams
Automated AI Basic monthly budget Advanced messages and providers
Calls Included minutes Intensive use for sales and support
Push notification Limited campaigns Unlimited campaigns and segmentation
Multi-widget Essential configuration Widgets for multiple sites and domains
Early access

Bring the AI widget to your website.

Request access to Bortex Widget to activate live chat, AI assistant, calls, push notifications and visitor tracking on your website or Shopify store.

Installation guide See pricing