For many ecommerce teams, the challenge is not attracting traffic. It is reducing doubt at the decisive moment. Bortex Virtual Try-On is built for that exact gap: helping visitors imagine the result on themselves while they are already interacting with the brand.
Looking for the commercial widget page?
This article explains the new Try-On flow. For the full overview of the widget, AI, calls and integrations, visit the dedicated product page.
Explore the AI website widgetWhy Try-On can move conversion
The distance between interest and purchase often comes from uncertainty. The visitor sees the product, but cannot yet picture the result. Putting guided preview inside the widget reduces that exact gap where the objection starts.
That is why Virtual Try-On is not designed as an isolated visual effect, but as a natural extension of the sales path: the visitor asks, explores and visualises within the same environment.
No context switching
The customer stays on the site and inside the widget, without opening third-party tools or leaving the browsing path.
Personal preview
A visual test helps the visitor understand the product better and turns curiosity into concrete intent.
Deeper interaction
The visitor is not only reading a product page. They are taking an action that moves them closer to decision.
How it works inside the Bortex widget
The experience is designed to stay readable even for first-time visitors. The widget opens a three-step path that follows the same clarity and guidance principles already present across Bortex interactions.
Choose the product
The customer selects a real store item, so the generation always starts from a precise commercial context.
Upload a front-facing photo
The system encourages the visitor to use a clear, front-facing and well-lit image to improve perceived output quality.
Get the preview
The AI generates a personal preview inside the widget, ready to be compared with the product and the ongoing conversation.
Why this is not a detached demo
Many visual solutions force users to leave the site or restart inside a dedicated interface. Bortex follows a different logic: Try-On lives in the same widget that already handles invite bubbles, live chat, AI replies and support.
That means the merchant is not adding a disconnected block, but extending a single touchpoint with a new high-impact commercial capability.
Shopify, catalog and real context
Bortex is already built to use store catalog data and visitor context as the base of the conversation. Try-On plugs into that same logic: the preview starts from a real store product, so it becomes a useful part of the buying path rather than an abstract example.
Where it makes the most sense
Virtual Try-On is especially valuable where visual confidence affects the decision. It does not replace the product page. It makes that page more tangible when the visitor needs help imagining the result.
- Stores that want stronger engagement on visual, high-intent products.
- Brands already using the Bortex widget as a commercial touchpoint.
- Ecommerce teams that want to reduce hesitation and repetitive pre-checkout questions.
- Teams that want to test a new conversion layer without introducing a separate app flow.
Initial rollout and access
Virtual Try-On is part of the upcoming platform releases. Access will be introduced progressively, with availability and controls aligned with plan access and the measures needed to keep the flow sustainable for individual visitors.
In practice: this is not just a lab demo, but a real extension of the widget, designed for a selling context and a controlled rollout.